Magento 2 Migration and Custom eCommerce Web Development Boost Plumbing Sales Experience

About Plumbing Sales is Australia’s leading online plumbing store and has been servicing the plumbing industry for over 60 years. Plumbing Sales provides trade and consumer sales of thousands of quality plumbing products sourced from leading industry manufacturers. Their website allows customers to browse products and place orders for delivery or click & collect.

“Digital Animals were able to bring to life an industry leading platform by listening to what our business required and helped us navigate these complexities with ease. Digital Animals were able to create, customize and design specific website functionality without fuss and deliver great user experience. I highly recommend Raj and the team who have played a major role in the success of our businesses.”

Phil McBride

Operations/Director, Plumbing Sales

The Challenge

Migrating to Magento 2

Plumbing Sales wanted to migrate their Magento 1.9.x website to Magento 2.3.x. Their old website was running on Magento 1 Community Edition which was scheduled to stop security and bug support patches in June 2020. They needed an expert Magento developer for this major upgrade to ensure the integrity of all their content and data during the migration. They also needed custom eCommerce site design and development to make it convenient for tradies and consumers when shopping for plumbing products online.

The Solution

Code and Theme Migration for Magento

We assessed the previous Magento 1 website and identified existing extensions that could be updated for the migration to Magento 2.3.x. We also included new extensions to support additional functions requested by the client. Other unique functions that could not be supported by the current Magento 2 extension catalog were instead custom-developed by our expert web developers.

The migration was also an opportunity for the Plumbing Sales team to upgrade their site design, so we provided custom design and full custom development that enhanced usability, speed, and customer experience for both desktop and mobile. 

Customized and Custom-developed Extensions for Magento 2

We developed and configured extensions for an array of B2B (trade) and B2C (consumer) functions to enhance the Plumbing Sales online shopping experience, including:

  • Advanced search – immediately displayed a variety of suggestions in all relevant categories
  • Product attachments – displayed downloadable product sheets
  • Quantity-based tier pricing – displayed discounts for bulk purchases
  • GST toggle – allowed users to include or exclude GST in product prices
  • Multiple wishlists – enabled a more convenient price comparison, quoting, and checkout process
  • Postcode checker and shipping options – displayed clear shipping availability and options for customers
  • Store Manager – facilitated a more efficient catalog management for the store

We also developed and created user guides and held in-person training activities that ensured a smooth handover of the new website to the Plumbing Sales team.

The Outcome

Better Customer Experience, More Sales

The process of upgrading the Plumbing Sales website from Magento 1.9.x to Magento 2.3.x was a smooth transition that involved minimal disruption to the company. An improved sales backend allowed the team to manage inventory more effectively and provide customers with more information to make purchases. Additionally, the new site design led to a better user experience, helping tradies and consumers conveniently shop for the products they need.

All these factors contributed to a significant increase in website traffic, leads, and sales for the client. Today, they continue to maintain a revenue-driving store and online presence as one of the leading plumbing suppliers in Australia.

“I found purchasing my product easy and quick. Website and purchasing process was very efficient and reliable.”

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“...Their website is one of the easiest to navigate with items illustrated with good images, making choice of products easy.”
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