LinkedIn Ads is a powerful advertising platform that can help businesses reach their target audience and drive conversions. While it’s easy to track conversions that occur online, such as website visits and form fills, it can be much more challenging to track offline conversions, such as in-person or phone sales.
The problem with this is that it can mean missing out on important information about the impact of your overall advertising strategy. Without tracking offline conversions, you might make incorrect assumptions about the effectiveness of your campaigns, which may result in wasted ad spend and poor ROI.
With the right setup, however, it’s possible to track offline conversions and get a more holistic view of your business. Let’s go over the steps involved so that you can start making better data-driven decisions about your LinkedIn advertising strategy.
How to Connect Offline Conversions to Your LinkedIn Dashboard
LinkedIn Ads has a feature that lets you connect offline conversion data to your dashboard and aggregate reporting–provided you have a third-party tool for collecting that data, such as a Customer Relationship Management (CRM) tool.
If you do, you can export your offline data as CSV files and manually upload them to the LinkedIn Campaign Manager. However, a better method is to set up an integration that can automate this process. This will eliminate the need for time-consuming work and ensure better data accuracy.
How to connect offline conversions with LinkedIn Ads:
1. Define the offline conversion events you want to track. This could include a completed in-store sale, a request for a consultation over the phone, or any other action that indicates a successful conversion.
2. Track this data and set up an integration that sends it to LinkedIn. You can use various tools for this or enlist the help of a developer to do it for you.
3. Monitor your conversion tracking results in LinkedIn Campaign Manager. You should see data for both online and offline conversions, which can be included in your reports.
Keep in mind that tracking offline conversions this way requires some technical expertise, so you may want to consult with a developer or advertising expert to ensure that everything is set up correctly.
Need Experts to Help You Out?
If you’re not currently tracking offline conversions on LinkedIn, consider taking the necessary steps to set up this valuable feature today. Our team is ready to help you gain valuable insights into the effectiveness of your advertising campaigns and improve your ROI.
We provide social media advertising services for LinkedIn Ads designed to remove the guesswork from your PPC campaigns and help you drive better results. Contact us today to get started.