Content marketing is not just about creating content and publishing it online. It’s also important to ensure the success of your strategy by monitoring its performance and making the necessary adjustments moving forward. This is why it’s critical to conduct content audits on a regular basis.
But how regular is ideal? It might be more often than you think.
How often should you conduct a content audit?
Once a year is the minimum for any business. However, experts recommend auditing your content at least 2 to 4 times per year for optimal results.
Conducting content audits regularly ensures that you’ll have plenty of opportunities to track and improve your strategy’s performance. It can provide valuable insights that let your business adapt to changing markets and audience behaviour, and it lets you gather more data for analysis and improved decision-making.
When it comes to conducting a content audit, remember to work with professionals who have the necessary expertise and experience. Content audits are a time-consuming and complex process, so it could be tricky to tackle on your own.
Working with experts also ensures your content audit will reveal accurate data that’s consistent in terms of frequency and quality of results. This makes your content audits more impactful, allowing you to track progress on your goals more effectively.
Important Note: Although regular content audits are ideal, remember to make changes to your strategy incrementally. Most types of content take time to grow and deliver results, so avoid making drastic changes too hastily or over short periods of time.
What should be included in a content audit?
The goal of a content audit is to identify what’s working well and what areas could be improved further. This involves a thorough analysis of every piece of content you have on your website, social media platforms, and other digital channels.
During a content audit, you evaluate the quality, usefulness, and actual performance of your content. Try to analyse it from your audience’s perspective to determine if it successfully addresses a real problem. You should also take into consideration how your content performs in terms of SEO and how well it’s helping you meet goals.
By measuring and recording this data, you can then tweak your strategies to improve the effectiveness of your content. This may involve updating outdated or non-performing content, introducing new topics, experimenting with different formats, or realigning your entire content strategy.
Regardless of what your content audit reveals, make sure to record the results for future comparison, and remember to set a date for the next audit.
Why does auditing content matter?
Performing regular content audits can provide your business with a wide array of benefits:
- Identify gaps in your content you can fill with new topics and formats
- Gain insights into your audience’s behaviour and preferences, helping you understand where your content might be driving customers away
- Improve your business visibility by optimising your search engine rankings
- Develop or refresh you content strategy, tailoring it to changing goals and objectives
- Ensure quality content that increases your brand’s authority and trustworthiness
- Gather and compare long-term data that helps you meet your goals
Overall, a content audit is an essential tool you can use to improve your online presence and engage with your target audience in a meaningful way.
Get started with a content audit today
Looking for experts to audit your content and develop an actionable plan towards improving your strategy? Don’t leave it up to chance. Whether you need a one-time audit or require more at regular intervals, we are here to help.
Reach out to our friendly team of expert digital marketers to get an in-depth content audit and other content marketing services. We’re a content marketing agency ready to assist you with all your content marketing needs.