Any marketer would know that content marketing is a valuable pursuit if you want to grow your business. It can help you raise awareness of your brand, let people know about what you offer, and tell potential customers what makes your business worth their money and time.
However, effective content marketing can be a real challenge, especially if you don’t do it smartly. Fortunately, content marketing automation can help you overcome this hurdle with better tools that let you achieve more with the resources you have.
The Basics of Content Automation
The primary goal of content marketing is to publish quality content that your audience finds relevant and helpful. Content marketers spend a lot of time creating and publishing content to increase brand awareness, turn leads into customers, and nurture customer relationships. However, there is a tendency to become too hyper-focused on creating content that they overlook truly engaging their audience.
By automating some aspects of content marketing, marketers can dedicate more time to interacting with people and amplifying the results of relationship-building. Not only that, but content automation also lets marketers focus better on higher-level responsibilities, such as developing fresh ideas, measuring performance, or optimising marketing campaigns.
Without automation, marketers can spread themselves thin by taking on everything all at once. You can lose time, effort, and money working on tasks that don’t bring much value to the table. In the end, your content marketing efforts may turn out ineffective if not done properly.
Making the Most of Content Automation
Automation has the potential to improve your overall content marketing strategy. The smart thing to do to ensure that your content marketing efforts bring positive results is to create an internal system and automate it. This helps your content team run a good portion of the work involved in your marketing campaigns on autopilot.
However, it’s important to understand that content marketing automation isn’t automatic marketing. Having an automated system in place doesn’t mean that you’re completely set and you don’t need to do anything else. There are still a lot of major facets to content marketing that need your creative, strategic, and expert input.
Below are a few ways how content automation improves your marketing workflow.
1. You can systematise your process.
The key to automating marketing campaigns is to know which parts of your process you want to automate. This way, you can streamline repetitive tasks like scheduling, publishing, organising content, and so on. Doing this will ensure your content team can free up their time and direct their energy towards higher-level tasks.
By setting up automated content marketing systems, you can minimise the need for constant human intervention. When you’ve already systematised your processes, you can replicate them and automatically carry them out from start to finish without spending too many resources.
2. You can personalise your campaigns.
One of the best content marketing strategies is to segment your target market and develop campaigns designed especially for each group. This way, your audience can receive personalised content that they can better appreciate since they will find these valuable and relevant to their own experiences. Doing this will also help you boost user engagement and retention.
With content automation, you can more effectively meet the ever-changing needs of your customers in terms of consuming content, helping you build lasting relationships with your audience.
3. You can be where your customers are.
If you’re the kind of business that utilises multiple channels and platforms to be wherever your customers are, content marketing can often become time-consuming and repetitive. After all, it’s a challenge to keep up with posting fresh content consistently on each platform you’re on.
Through content automation, you can publish different versions of the same content on every platform easily. All you need to do is create valuable content, communicate your message effectively, and click a button to publish it everywhere you want to. You no longer have to spend a chunk of time copy-pasting your content or repurposing each content for every platform.
Content Automation Tips
Content automation will not generate positive results unless you do it right. Here are a few ways you can supercharge your business with content automation:
- Spend enough time and energy creating valuable content. Automation comes after execution. Create evergreen content so you will have enough fuel to drive your content marketing campaigns. Have the bulk of your content scheduled in advance so you can plan your calendar ahead of time and publish content consistently even when you’re not working.
- Inject humanity into your marketing. Having your content marketing processes automated doesn’t mean the content you publish has to sound robotic or AI-generated. Your audience loves consuming content that speaks to them. Since you’re still responsible for creating your content, make sure that you humanise your brand.
- Never plagiarise content. Create original content that your specific audience will find valuable. Take inspiration from your competitors, but never plagiarise.
- Most automation platforms have reporting functions. Spend time measuring results to see who accesses your content, how they find you, and which pieces of content they love consuming. By taking advantage of the data that these tools give you, you can segment your customers into different groups and be more dynamic and proactive when it comes to creating content for them.
Automate Your Way to the Future
Automation is indeed the future of content marketing. You have the potential to scale your business with content automation. Get expert help from our team of content marketing professionals to find out how you can improve your content strategy.
Contact us here at Digital Animals today to talk about your content marketing needs.