Artificial intelligence (AI) is everywhere in today’s digital world. A growing number of businesses are leveraging its power to make operations easier and more efficient, and one example is content marketing.
AI-powered tools can drum up a whole blog post quickly with minimal effort, but can AI really be trusted to produce quality content for your business?
Pros of Using AI for Content Writing
Using AI for content writing has certain advantages over doing it manually. The two biggest benefits are that it helps a lot with getting things done quickly and cost-effectively.
Using AI is efficient
Business owners usually try to do everything themselves. However, not everyone has the skills and the bandwidth to write content on their own, so many turn to AI writing tools to handle this part of the business.
Using AI for content writing is efficient since it only needs a few inputs from a human before it can generate an entire piece of content, which usually takes place instantaneously.
AI is cheaper than hiring a human
For business owners who don’t want to do the writing themselves, the obvious choice would be to hire some help. However, hiring someone to write for you can come with a hefty price tag – both in terms of time and money.
On the other hand, AI writing tools are typically much cheaper. Some are even available at no cost, while others come with affordable subscriptions that typically start at less than AUD 10 per month.
Cons of Using AI for Content Writing
While AI-generated content can be impressive, it also comes with a few tradeoffs. Here are a few disadvantages of using AI for content writing.
AI lacks the human touch
One of the primary goals in content marketing is to produce quality, engaging, and authentic content that resonates with your audience, but using AI makes it pretty difficult to do so.
AI is what it is – artificial intelligence. It doesn’t have the human knack for connecting with other people. It lacks nuance, common sense, emotional intelligence, personalisation, and an understanding of human behaviour – all of which are necessary for creating user-focused content.
AI-written content is generic
Finding AI tools that can create unique, tailor-fit content for your intended audience can be a challenge. AI often produces generic content based on what’s already out there on the internet, making it work against your goals.
For your content marketing campaigns to turn out successful, you would need to fully understand what your audience needs and provide tailored solutions to their problems. You would also need to highlight what makes your solutions different from everyone else’s, which AI cannot do as effectively as a real person.
AI has its limitations
Effective content marketing campaigns involve much more than just writing. It includes planning, analysing, and optimising content so it meets certain business objectives. These are things that AI cannot help you with at the moment.
While you may be able to one day depend on AI for your entire content strategy, that isn’t the case now. You’ll still need real people to manage your content marketing initiatives to get the results you’re after.
Can AI Be Trusted with Content Writing?
With the emergence and rapid popularity of AI copywriting tools, there’s a lot of debate going on about whether they’ll replace human writers in the future.
That might appear to be the case if all you need is to churn out content at a rapid pace. However, if your goal is to create effective content that your audience cares about, you still need people to get the job done.
At the end of the day, AI is simply a tool that helps you optimise your content production process. Relying on it for your entire strategy can do more harm than good. Doing so can make your content bland and generic, and it may even lead to lower rankings since search engines prefer human-generated content.
Produce Quality Content Writing Today
Equip your business with everything it needs to produce quality, engaging, and authentic content. If you need help with content writing, we’re happy to help.
We provide a wide range of content marketing services designed to bring you consistent results. Let’s talk about your content marketing needs and how we can help you achieve your goals.