According to a 2021 report from GWI, social media ads are highly effective tools for promoting products and services online. More than a quarter of internet users (28%) discover new products through social ads, and nearly half (49%) are more likely to buy from brands that use this strategy.
It’s no surprise that most businesses today leverage social media advertising services to get their goods seen and sold. However, if you’re still deciding whether this strategy is right for your business, let this blog post steer you in the right direction. We’ll go over five reasons you should start investing in social media ads to scale your business and stay on top of the game.
5 Reasons to Advertise on Social Media
Whether you are new to social media advertising or considering investing more resources into it, the following benefits should give you a good idea of why doing so is a smart choice.
1. Reach more customers
Running ads on different social media platforms will allow you to reach more customers, whether you’re eyeing existing market groups or tapping new segments. That’s because social media ads let you cast a wide net, giving your business a chance to be seen by millions of people.
Some social platforms can also make it easier for you to discover new market groups you may have previously overlooked. This allows you to expand your reach and gives you more opportunities to attract new customers to your business.
2. Stay within budget
Social media ads cost significantly lower than traditional advertising. Typically, you will only have to pay for each click, which means you only have to spend for results. Since they are highly targeted, you also won’t waste money targeting the wrong people.
That said, the more you spend on ads, the quicker you can learn what works and what doesn’t, which lets you optimise performance, test more variables, and reach more of your goals. This allows you to effectively stay within budget while minimising costs and maximising results.
3. Gain audience insights
When you use social media advertising, you get access to various data and metrics that help you gain insights into your target audience. Most platforms have built-in tools that let you understand how people discover and interact with your ads, which you can use to learn more about your customers’ preferences and behaviours. This means you can improve not only the results you get from ads, but also those produced by other marketing initiatives.
4. Wide range of formats
Different social media platforms call for different types of ad formats. This lets you unleash your creativity and execute endless ideas to showcase your brand and reach your target audiences. This freedom also means you can customise the way you advertise on each platform to get the best results.
For example, you can use Promoted Reels on Facebook and Instagram to get better engagement on your ads. Compared to single-image ads, these perform better and deliver superior ROI. Just remember to test what works and figure out the best formats for each platform you use.
5. Accomplish more of your goals
Finally, social media allows you to accomplish multiple business goals with a single strategy. With just one ad campaign, you can increase awareness of your business in a specific market, demonstrate authority or trustworthiness to attract more leads, and increase traffic to your eCommerce store to maximise sales and conversions.
Harness the Power of Social Media Advertising with Digital Animals
Ready to leverage social media advertising for your business?
Our team at Digital Animals can help you with social media advertising services and incorporate social media ads into your business strategy. We can help showcase your business on different platforms withs ads tailored to your audience’s interests and needs.
Let’s talk about your social media advertising needs and what we can do to help you get started.