6 Types of Content to Post on Social Media

In today’s digital age, social media has become a powerful platform for businesses to engage with their audience and build a strong online identity. However, simply having a social media presence is not enough. Delivering valuable and diverse content is essential to connect with your followers and drive meaningful engagement.

In this blog, we will explore six types of content you can leverage on social media to captivate your audience, boost brand awareness, and foster lasting relationships. Let’s dive in and discover the key content types that can take your social media presence to the next level.

6 Types of Content to Post on Social Media

From informative articles to captivating visuals and infographics, these content ideas will help you create a well-rounded social media strategy that resonates with your target audience and keeps them returning for more.

1. Company news and updates

Company news and updates make for valuable content to share on social media platforms. It keeps your audience informed about your organisation’s latest developments, achievements, and milestones. You also demonstrate transparency and build credibility with your followers by sharing company news, such as product launches, partnerships, awards, or new initiatives. This type of content helps to foster a sense of community. It keeps your audience engaged by involving them in your journey.

Additionally, sharing company news on social media allows your audience to celebrate your successes and feel connected to your brand. Whether it’s a new product unveiling or a significant company milestone, leveraging company news and updates as social media content enables you to share your progress, reinforce your brand identity, and nurture a strong and loyal community.

2. Promotions and discounts

Posting promotions and discounts is a powerful type of content to leverage on social media platforms. Sharing exclusive offers and deals with your audience helps drive engagement and incentivizes them to take action. By announcing limited-time promotions or special discounts on social media, you create a sense of urgency and excitement among your followers. This type of content encourages them to visit your website, purchase, or engage with your brand.

Moreover, promoting discounts on social media can attract new customers who may be enticed by the savings and share the offer with their networks. By strategically leveraging promotions and discounts on social media, you can generate buzz, boost conversions, and ultimately drive business growth while rewarding your loyal audience.

3. Product/service features

Sharing your brand’s product/service features allows you to highlight your offerings’ key attributes, functionalities, and benefits in a visual, engaging and concise manner. By showcasing product/service features on social media, you provide your audience with valuable insights to help them make informed purchasing decisions. You can use captivating visuals, compelling descriptions, and storytelling techniques to effectively communicate your products or services’ unique selling points and advantages. Incorporating user-generated content and testimonials also adds social proof and authenticity.

By sharing product/service features on social media, you educate your audience, create excitement, and generate interest in your offer. It lets you showcase your expertise, build credibility, and drive conversions and customer loyalty.

4. User-generated content (UGC)

User-generated content (UGC) refers to content your customers or followers create that showcases their experiences, opinions, or creativity related to your brand. By posting UGC on social media, you tap into the authentic voices of your community, fostering a sense of connection and trust. It allows you to highlight real-life interactions with your products or services, providing social proof and influencing potential customers.

Sharing UGC on social media celebrates your customers and encourages others to participate and share their experiences. It creates a dynamic and interactive community around your brand, fostering engagement and building a loyal customer base. Leveraging UGC on social media is a powerful way to amplify your brand’s reach, strengthen relationships with your audience, and create a sense of authenticity that resonates with your followers.

Remember to seek permission from users before sharing their content and give proper credit to ensure transparency and respect.

5. Social proof or positive feedback

Social proof and positive feedback are compelling content to share on social media platforms. They help build trust, credibility, and positive brand perception among your audience. By posting customer testimonials, reviews, or success stories on social media, you showcase real-life experiences and demonstrate the value and quality of your products or services.

When posting social proof, it’s important to highlight the specific benefits or outcomes that customers have experienced. Adding a personal touch by featuring the customer’s name and story further enhances the credibility and connection.

This content type influences purchasing decisions encourages engagement, and fosters a positive brand image. It showcases the satisfaction and loyalty of your existing customers while attracting new customers seeking reassurance and validation before making a purchase.

6. Infographics and data visualisations

Lastly, we can use infographics and data visualisations, which are highly engaging and informative content types for social media. They simplify complex information and convey key messages visually and appealingly. Infographics combine text, icons, and illustrations to present data-driven insights or step-by-step guides. At the same time, data visualisations use charts and graphs to showcase trends and patterns. By sharing infographics and data visualisations on social media, you capture attention, encourage sharing, and facilitate easy understanding of information.

These visuals are highly shareable, expanding your reach and attracting new followers or customers. With vibrant colours, clear typography, and accurate data, infographics and data visualisations help establish your brand as a reliable source of valuable insights, fostering engagement and positioning your brand as an industry authority.

Create a Winning Strategy for your Social Media Presence

Struggling to come up with fresh and engaging content for your social media channels? Don’t worry. We’re here to help. We are a content marketing agency ready to help you create a winning strategy for your social media presence.

With our social media marketing experts, our team can help you choose and create the best type of content to post on your social media to drive traffic and revenue. Reach out to our team today!